Evidence-first performance marketing. Hands-on experience across the full campaign lifecycle — from keyword research and audience targeting to bid strategy and performance analysis.
I'm Swapnil Barot, a Google Ads & Performance Marketing Specialist focused on Google Search Ads and YouTube In-Stream Ads, with hands-on experience across the full campaign lifecycle — from keyword research and audience targeting to bid strategy and performance analysis. I independently planned, launched, and optimized these campaigns for self-directed affiliate offers using ClickBank as the affiliate platform.
Results have included Quality Scores of 8+ with Above Average Ad Relevance and Landing Page Experience, and video campaigns reaching view rates above 43%.
Open to Remote
Practical skills developed through independent campaign management across Search and Video advertising.
Four active Google certifications covering Search, Video, Measurement, and Analytics.
Two independently managed campaigns with documented setup, strategy, and results.
A precision-focused Search campaign built to acquire high-intent branded traffic within the health and wellness industry. The campaign was structured around Exact Match and Phrase Match targeting with continuous Search Terms Report analysis and negative keyword refinement.
This campaign intentionally targeted branded search terms only, so overall impression share was expected to be lower. The objective was precision and high-intent traffic rather than broad market coverage.
| Metric | Value |
|---|---|
| Search Impression Share | 16.13% |
| Search Top Impression Share | 15.24% |
| Search Absolute Top Impression Share | <10% |
| Search Exact Match IS | <10% |
| Search Lost IS (Rank) | 56.45% |
| Search Lost Top IS (Rank) | 57.62% |
The campaign was built around one principle: precision over reach.
A self-managed Skippable In-stream video campaign on YouTube promoting a Health Supplement Offer. The campaign used Maximum CPV bidding with frequency capping to manage viewer exposure, targeting high-intent audiences in the United States.
| Device | Impressions | View Rate |
|---|---|---|
| Mobile Phones | 1,299 | 41.72% |
| Desktop (Computers) | 200 | 53.50% |
| Tablets | Excluded | |
| TV Screens | Excluded | |
Mobile Phones generated the majority of impressions and views, while Desktop produced a smaller volume but a higher View Rate (53.50% vs. 41.72% on Mobile).
| Quartile | Retention Rate |
|---|---|
| 25% (First quartile) | 58.09% |
| 50% (Midpoint) | Not reported by Google Ads for this campaign |
| 75% (Third quartile) | Not reported by Google Ads for this campaign |
| 100% (Full completion) | 33.18% |
Video quartile data showed 58.09% of viewers reaching the 25% mark, declining to 33.18% at full completion. Google Ads did not report retention at the 50% and 75% milestones for this campaign.
Broader keyword targeting was intentionally used for this video awareness campaign, while the Search campaign used exact-match branded targeting for high-intent capture.
A single Skippable In-stream video promoted a Health Supplement Offer, with the headline "Whitens teeth" and a "Learn more" CTA directing viewers to a dedicated landing page.
Open to Remote